What do we mean when we say that children learnconsumer skills, consumption-related attitudes, andconsumption-related preferences?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.6: Behavioral Segmentation
Problem 1LO
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What do we mean when we say that children learn
consumer skills, consumption-related attitudes, and
consumption-related preferences?

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