Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What characteristics should you prioritise the most when looking for a new laptop to buy?
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- How do LDL and HDL cholesterol levels affect your heart? In addition to these levels, what other factors affect your likelihood of developing heart disease? Over which of these factors do you have control?arrow_forwardWhat factors do you consider most important when making a purchase decision especially for items like jewelry or accessories?arrow_forwardThink of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.arrow_forward
- What characteristics should you prioritise when buying for a new laptop?arrow_forwardWhat do you think motivates people to buy items that are offered exclusively online?arrow_forwardConvenience, as a category of differentiation, connects to which attribute of value? Emotional Social Functional Capitalarrow_forward
- When looking to purchase a new laptop, what aspects should you prioritize?arrow_forwardExplain the four primary traits that that determine the value of information. Which trait do you feel is most important? Briefly explain your answer.arrow_forwardIn the event that you are thinking about buying a new laptop, which characteristics ought you to prioritize the most?arrow_forward
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