Answered: What characteristics should you…

Business

Marketing

What characteristics should you prioritise the most when looking for a new laptop to buy?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: There are six influences on consumer behavior as follows: Information processing, Motivation,…

A: The product is Turmeric latte premix powder which is needed to be added to hot/warm milk and the…

Q: Describe the last time you made a major purchase. Did you go through the six-step decision-making…

A: The marketers are required to analyse consumers demand as well as their buying behavior. It means…

Q: Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: How might an AI algorithm decide or predict how much you liked what music you listened to on Alexa…

A: Artificial Intelligence is the latest innovation of machine learning and intelligence in order to…

Q: What is Business Analytics?

A: Business analytics uses the tools of statistics, artificial intelligence and data mining to identify…

Q: Security

A: The answer to this question is self fulfillment needs.

Q: Who buys half of all new cars every year? Who influences 80 percent of new-car buying decisions?

A: The buying decision is the actual decision made by the customer to buy the product. The most…

Q: steps in the decision-making process

A: Behavioral marketing is the process by which companies segment and target their audiences based on…

Q: What is the main difference between buying products and services for personal consumption and buying…

A: Introduction:- Buying refers to the series of steps that a person will take to make purchase…

Q: What value does a minimalistic handbag offer to consumers that makes it unique or superior to other…

A: Customer Value is the client's impression of the value of your item or administration. Worth can…

Q: How can companies use this physiological information to help the purchasing process for consumers ?

A: Physiological information of a consumer in buying or purchasing is indirect information for the…

Q: Consider how users of computers and mobile devices could respond to software and application issues.…

A: One of the significant steps in Building and maintaining relationship with the customer service is…

Q: Read about how other customers fixed PC and mobile app issues. Consider strategies to comfort…

A: We have to mention the list of probable tech concerns many customers face. Also, knowing about the…

Q: What is customer loyalty impact on business ?

A: Customer loyalty refers to the likelihood of a customer choosing to do business with a particular…

Q: Have you eaten at a fast-food restaurant in the past month? Yes No

A: YES i had eaten a fast food 2 days ago

Q: Consider two vastly different companies. Feel free to use the textbook example of one that sells…

A: The marketing tactics are the ones that helps for the marketer to influence the customers to buy the…

Q: A retailer's ability to sell products and services to customers depend largely on understanding of…

A: Retailer is that person who buys goods from the wholesaler in small quantities and sell it to the…

Q: exactly can a smaller company make use of the value proposition road map?

A: Business is a legal entity which creates value for customers in terms of products and services.…

Q: An investor profile is typically formed by which of these? Check the three primary reasons.…

A: Investors are those individuals who put in their money in the business for the purpose of earning…

Q: What would be an example of an aligned standards-based reading comprehension or vocabulary lesson…

A: The goal of this aligned standards-based reading comprehension and vocabulary lesson plan is to…

Q: Why do you always reject every question and ne

A: I understand your concern but what happens is that when you post any question, there are hundreds of…

Q: The new types of mannequins have centered more onwomen than men. Would men be more likely to…

A: Mannequins or manikins are described as models that are human-shaped and effectively simulate the…

Q: What characteristics should you prioritize when buying a new laptop?

A: A laptop is a mobile computer that has become an indispensable device for individuals who require…

Q: company is looking at customer trends, its competitors, and the economy to see if there are any…

A: Company is looking at customer trends, its competitors, and the economy to see if there are any…

Q: What is s (sigma) a measure of? 1. Location 2. Spread 3. Stability 4. Mean 5. Mode

A: Sigma is another term used in Calculation in operations management. It is different from Six Sigma…

Q: Analyze one of the following industries using the 5-forces model: Coffee Soft Drinks Cell Phones…

A: As you asked to analyse one industry, so i'll analyze soft drink industry below:

Q: What is visual literacy in business studies?

A: Business refers to an activity of trade where sale and purchase of either goods or services is done…

Q: Which one of the following does not include in the task environment of an organization?…

A: Which one of the following does not include in the task environment of an organization?…

Q: Discus the buying process you will go through when making decisions regarding, say, the purchase of…

A: Consumer behavior is influenced by socio-demographic characteristics of individual consumers or…

Q: Abraham Maslow sought to explain why people are driven by particular needs at particular times.…

A: A.) Purchasing the newest, fastest personal computer will come under esteem needs as it is giving…

Q: List all the main characters in Hench by Natalie Zina Walschots. Include there roles

A: Natalie Zina Walschots' novel "Hench" takes a unique approach to superhero and supervillain…

Q: think of a local business struggling with sales, apply all 8 steps of decision making process over…

A: Decision-making has 8 steps involved in it any kind of decision has to pass through these 8 steps.…

Q: What characteristics should you prioritise when purchasing a new laptop?

A: Please find the answer below.PURCHASING POWER:The quantity of products and services that can be…

Q: You can find the answer of a member of a sports club whoexpresses the reason behind her preference…

A: Maslow's Pyramid of need is a Framework used to understand the reasons behind the actions of…

Q: Which of these properties is the most liquid? an inexpensive condo a 45-unit apartment building an…

A: The objective of the question is to determine which among the given properties is the most liquid.…

Q: Trace how you might go through the steps in the consumer decisionprocess if you were thinking of…

A: Customer will have to go through various phases of decision making before making any purchase of the…

Q: Exactly what are the ramifications of making an incorrect indexing decision?

A: Indexing can be defined as the method of maximing the database performance and is considered as a…

Question

What characteristics should you prioritise the most when looking for a new laptop to buy?

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction

VIEW

Step 2: Considerations

VIEW

Solution

VIEW

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

How do LDL and HDL cholesterol levels affect your heart? In addition to these levels, what other factors affect your likelihood of developing heart disease? Over which of these factors do you have control?
What is a shaeholder
Imagine you are a salesperson in an electronics store. A customer has just told you they need a new computer. You have a dozens of options you can show the customer, but you don't want to waste their time. To show them the choices that best fit their needs, you need to determine their motive for buying a new one. 1. What are three questions you can ask the customer to help determine their buying motive? 2. Put yourself in the customer's shoes. How could you answer those three questions? 3. Based on the answers to the questions, what motive does the customer have for buying the computer? Explain your answer. Be sure to number your responses 1 to 3 to show which questions they answer.
What factors do you consider most important when making a purchase decision especially for items like jewelry or accessories?
What characteristics should you prioritise the most when purchasing a new laptop?
Does buying Kashi cereal satisfy a consumer’s functional orpsychological needs? How might this information help a Kashi brandmanager better promote the product?
Think of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.
How do firms enhance postpurchase satisfaction and reduce cognitive dissonance?
What role does customer service play in post-purchase behavior, and how can companies ensure that their customer service teams are equipped to handle post-purchase inquiries and issues?
What kind of measures you should avoid in your business? Give any four.
Compare and contrast the option to make or buy. What factors would one need to consider while making such a decision?
What is a two-stage decision process?