What are the issues related to assessment of advertising results?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What are the issues related to assessment of advertising results?

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Advertisement is an absurd undertaking; however, extremely occasional genuine endeavors are made to judge how far it is successful, the number of advantages the expenses of commercial yield, how the benefits, assuming any, are identified with ad thus as. Till as of late, the adequacy of the ad has been estimated corresponding to deals. This is the thing that is known as the quantitative method of estimation.

 

This estimation underscores whether a commercial was satisfactory to buyers and whether they processed it and recalled it. This is known as "improvement reaction work." There is no contest about how the most target method of estimating a notice is through deals. Deals thus are impacted by complex­ity of powers, which fall into subjective kind of ads.

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