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What are the implications of guanxi for a Western
firm entering the Chinese market?
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- Explain the importance to marketing managers of growing ethnic markets?3-2. Why are many companies developing multicultural marketing programs?. Most new immigrants to America are nonEuropean and have limited English-language skills.What opportunities does this present to marketers?Does this raise any ethical issues for marketers?
- . Are the various ethnic subcultures homogeneous orheterogeneous?Please write about the main barriers to entering the korean marketImmigration has had a massive influence on helping shape "American" culture, how does it relate to the Dominant/Co-culture paradigm? Does it further support the pre-existing ways of the Dominant culture or did it lead to changes? How does it compare or measure up to one of the cultural theories (Hofstede, Hall, World Values Survey)?