Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Intellectual property (IP) describes intangible personal property created by human intelligence, such as ideas, inventions, slogans, logos, and processes.
What are the four most common forms of IP?
How does an entrepreneur potentially use these to protect their business?
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