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Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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- What are the consequences of poorly constructed questionnaires and instruments?
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- How might an Al algorithm decide or predict how much you liked what music you listened to on Alexa Music, Spotify or Pandora? (MA - pick all the answers that apply) O By just asking you after you listened to the music. By monitoring your facial expression and iris scan. By how long you replay the music. By monitoring the impact of the music's pitch, rhythm, and harmony to your neural (brain activity) along with your heat, sweat, and electrical responses to the music. By your first name. By your calculated personality profile prediction (a large pool of respondents survey O data that is matched to their Facebook likes and then applied to other profiles (including yours) and predicts how much you liked the music (with a high degree of accuracy). O By how many of your virtual friends on Facebook also like the same music. By how much you replay the music. By listening to your ultrasonic frequency while listening to music. O By your height, weight, and gender.arrow_forwardAfter developing a customer satisfaction survey for a local food service operation, what data you are hoping to collect and what you will do with the data if it were collected. A paragraph on what information you hope to gather (as questions should reflect this) and what you would do with the data if it had been collected.arrow_forwardDo Porter's published recommendations include any specific sorts of gathered data?arrow_forward
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