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What are some ways that Alaska can ensure that quality andperformance metric standards are met when the company outsourcesits ground operations to a contract provider?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are some ways that Alaska can ensure that quality and
performance metric standards are met when the company outsources
its ground operations to a contract provider?

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