What are cultural relativism and ethnocentrism?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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What are cultural relativism and ethnocentrism?

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Step 1: Introducing Stereotypes and Prejudice

Stereotypes are generalised beliefs about groups of people based on their social characteristics, such as race, gender, ethnicity, or religion. Prejudice, on the other hand, refers to the negative attitudes and feelings associated with these stereotypes. Both stereotypes and prejudice can deeply influence our behaviour and society. They can lead to discrimination, bias, and unfair treatment towards certain groups, perpetuating social inequalities and division. In turn, this can hinder social cohesion, limit opportunities for marginalised individuals, and impede progress towards a more inclusive and harmonious society. It is essential to address and challenge these biases, which is crucial for fostering a more equitable and empathetic world.

Step 2: Explaining Cultural Relativism

Cultural relativism is a perspective that emphasizes the understanding and evaluation of a culture based on its own standards, values, beliefs, and practices rather than imposing one's own cultural norms as the absolute criteria. In other words, it suggests that there is no universal standard to judge all cultures, and each culture should be viewed in the context of its unique historical, social, and environmental factors. Cultural relativism, as the idea that a person's beliefs and practices should be understood based on their own culture, was established in anthropological research by Franz Boas in the early 20th century. Boas first articulated the concept in 1887, asserting that civilization is relative, and our ideas are true only within the context of our own civilization. However, it was philosopher and social theorist Alain Locke who first used the term "cultural relativism" in 1924 to describe Robert Lowie's extreme version of the concept found in Lowie's book Culture and Ethnology, published in 1917.

Advocates of cultural relativism argue that each culture's practices and beliefs should be respected and appreciated for their intrinsic value, as they contribute to the diversity of human experiences. Cultural relativism helps sociologists and researchers to avoid cultural bias and ethnocentric judgments when studying and interacting with people from different backgrounds. It enables them to approach cross-cultural research with an open mind and allows for a deeper understanding of the complexities and intricacies of various societies. However, cultural relativism does not mean accepting all cultural practices without criticism; it encourages respectful dialogue and understanding without imposing one's own cultural values on others.

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