Whal do marketers mean when they refer to technological and sociocultural environments? Why do theyneed to understand these environments in a globalmarketplace?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Whal do marketers mean when they refer to technological and sociocultural environments? Why do they
need to understand these environments in a global
marketplace?

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