Walker Accounting Software is marketed to small accounting firms throughout the U.S. and Canada. The owner of the company has decided to outsource the company's help desk and is considering providers in 3 countries: Manila in Philippines, Delhi in India, and Moscow in Russia. The following table summarizes the data Walker has assembled. Which outsourcing firm has the best rating. Input the highest rating value. (Note: Higher rates indicate more desirable providers.) Criterion Flexibility Trustworthiness Price Delivery Provider Ratings Importance Weight Manila (1) 0.5 0.1 0.2 0.2 5 5 4 5 Delhi (2) 1 5 3 6 Moscow (3) 9 2 6 6

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Walker Accounting Software is marketed to small accounting firms throughout the U.S. and Canada.
The owner of the company has decided to outsource the company's help desk and is considering
providers in 3 countries: Manila in Philippines, Delhi in India, and Moscow in Russia. The following
table summarizes the data Walker has assembled. Which outsourcing firm has the best rating. Input
the highest rating value. (Note: Higher rates indicate more desirable providers.)
Criterion
Flexibility
Trustworthiness
Price
Delivery
Importance Weight Manila (1)
0.5
Provider Ratings
0.1
0.2
0.2
5
5
4
5
Delhi (2)
1
5
3
6
Moscow (3)
9
2
6
6
Transcribed Image Text:Walker Accounting Software is marketed to small accounting firms throughout the U.S. and Canada. The owner of the company has decided to outsource the company's help desk and is considering providers in 3 countries: Manila in Philippines, Delhi in India, and Moscow in Russia. The following table summarizes the data Walker has assembled. Which outsourcing firm has the best rating. Input the highest rating value. (Note: Higher rates indicate more desirable providers.) Criterion Flexibility Trustworthiness Price Delivery Importance Weight Manila (1) 0.5 Provider Ratings 0.1 0.2 0.2 5 5 4 5 Delhi (2) 1 5 3 6 Moscow (3) 9 2 6 6
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