Visit Mondelēz International’s website(www.mondelezinternational.com) and then click on the “Brand Family”link. In what major categories does Mondelēz have brands? Can youidentify related categories in which the company should compete?

Visit Mondelēz International’s website(www.mondelezinternational.com) and then click on the “Brand Family”link. In what major categories does Mondelēz have brands? Can youidentify related categories in which the company should compete?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Visit Mondelēz International’s website
(www.mondelezinternational.com) and then click on the “Brand Family”
link. In what major categories does Mondelēz have brands? Can you
identify related categories in which the company should compete?

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