value-driven car manufacturer, Crane, started its business more than 50 years ago, making and selling a sedan body were popular at the time, and this one drove the success of Crane for years due to its practical yet stylish nature. As times changed, Crane designed models in different body styles, and those models have outpaced sedans, as follows. Sales Variable costs Contribution margin Sedan $1,207,000 697,000 510,000 SUV $4,210,000 1,996,000 2,214,000 807.000 Truck $3,892,000 1,817,000 2,075,000 1.198.000 Van $1,998,000 1,108,000 890,000 797,000
value-driven car manufacturer, Crane, started its business more than 50 years ago, making and selling a sedan body were popular at the time, and this one drove the success of Crane for years due to its practical yet stylish nature. As times changed, Crane designed models in different body styles, and those models have outpaced sedans, as follows. Sales Variable costs Contribution margin Sedan $1,207,000 697,000 510,000 SUV $4,210,000 1,996,000 2,214,000 807.000 Truck $3,892,000 1,817,000 2,075,000 1.198.000 Van $1,998,000 1,108,000 890,000 797,000
Chapter1: Financial Statements And Business Decisions
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