ustomers and clients. You have been contracted to write them a Sales Letter to support their marketing goals. In not less than words , ...
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XYZ Company has been finding it difficult engaging her customers and clients. You have been contracted to write them a Sales Letter to support their marketing goals. In not less than words , ... |
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- You just gave an in-depth presentation on the company's new marketing programs intended for the specialists in the marketing department. The market manager then asked you to give a shorter version of the presentation to the company's top executives. In general, how should you modify the scope of your presentation for this audience.Which of the following is not a key difference between front office and back office? Select one: i. Back office aims at cost reduction. iii. Back office helps in increasing demands and sales. iv. Front office has direct involvement and interaction with customers. v. Front office main duty is selling and interacting with the clients of the company. vi. Front office is a section which directly interacts with customers.A straight rebuy a occurs when an organization has a new need but the customer wants only minimal information. bị occurs when an organization has a new need and the customer wants a great deal of information. d involves setting product specifications and evaluating sources of supply. d is a routine repurchase that may have been made many times before. is an in-between process in which some review of the buying situation is done.
- I'm having trouble determining the profitability of the firm's information systems services and e-commerce consulting activities in problem 3. Could you help me solve this problem? I'm confused by the activity-based costing system and need to find the total billings, income, and profitability percentage.A manager in your organization just received a special order at a price that is “below cost.” The manager points to the document and says, “These are the kinds of orders that will get you in trouble. Every sale must bear its share of the full costs of running the business. If we sell below our full cost, we'll be out of business in no time.” What do you think of this remark?2. You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren’t under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively. 3. List the eight influence tactics described in this chapter in terms of how they are used by students to influence their course instructors. Which influence tactic is applied most often? Which is applied least often, in your opinion? To what extent is each influence tactic considered legitimate behaviour or organisational politics?
- One method of managing internal operations is to offer rewards or punishments to reinforce behaviors. Required: Share an interesting example of either a reward or punishment. An example is Zappos which offers a $4,000 reward for employees to quit during the training program. This is supposed to encourage people that are not invested in the mission/vision of Zappos to deliver superior customer service to quit! Please do fast ASAP ....fastd) Discuss how allocation of customer-related overhead cost can lead to better decision making within firms with reference to the case below. 'An insurance company, A-Insure Limited, decided to use CPA to identify profitable and non-profitable customers after it grew concerned about the poor financial performance of one of its policy options. A-Insure collected customer data through original policy proposal forms which were stored electronically in a customer database. It was able to conduct a complex cross correlation between known cost drivers and the demographic and other characteristics of policy holders. The cost drivers were: • commission payments to financial advisers who sold the policy early surrender of the policy by the policy holder changing of bank details and consequent chasing of missed premiums responding to customer queries. The analysis identified that the policy was unprofitable when sold to recently retired clients but was profitable when sold to other client…X-Mart is a domestic chain of retail business. It has multiple branches across country. All the branches are using different software to capture their transaction processing data (Sales, Purchase, Inventory) It very difficult to Analyse the entire data for the retail store. Management wants the data to be at one place so that its easy for analysis for Managers in different departments. A. What approach you will take to bring data from all sources. (Explain-ETL) B. What benefits Managers will get once the Data warehousing is implemented. C. Give two sample reports from each business area (Sales, Purchase, Inventory), which managers will use for Analysis. (No Report Layout required - Name the Fields which will be displayed on the report)
- Imagine that your business hired a manager who was not from your country, therefore was unfamiliar with the way things were done. The manager has an introductory meeting with the team and has asked that you help with learning the operations as quickly as possible. A co-worker suggested that in order to get started, the manager should look at the systems documentation. Why do you think your co-worker suggested this and why did he or she not offer to explain it to the new manager?Discuss how allocation of customer-related overhead cost can lead to better decision making within firms with reference to the case below. ‘An insurance company, A-Insure Limited, decided to use CPA to identify profitable and non-profitable customers after it grew concerned about the poor financial performance of one of its policy options. A-Insure collected customer data through original policy proposal forms which were stored electronically in a customer database. It was able to conduct a complex cross correlation between known cost drivers and the demographic and other characteristics of policy holders. The cost drivers were: • commission payments to financial advisers who sold the policy • early surrender of the policy by the policy holder • changing of bank details and consequent chasing of missed premiums • responding to customer queries. The analysis identified that the policy was unprofitable when sold to recently retired clients but was profitable when sold to other client…Silver Lining Inc. has a balanced scorecard with a strategy map that shows that delivery time and the number of erroneous shipments are expected to affect the company’s ability to satisfy the customer. Further, the strategy map for the balanced scorecard shows that the hours from ordered to delivered affects the percentage of customers who shop again, and the number of erroneous shipments affects the online customer satisfaction rating. The following information is also available: The company’s target hours from ordered to delivered is 40. Every hour over the ordered-to-delivered target results in a 0.5% decrease in the percentage of customers who shop again. The company’s target number of erroneous shipments per year is no more than 65. Every error over the erroneous shipments target results in a 0.05 point decrease in the online customer satisfaction rating and an added future financial loss of $500. The company estimates that for every 1% decrease in the percentage of customers who…