Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Using the image above explain which pricing strategy the image represents.
•Discuss how price affects the value of the organization's products or services
•Explain the primary factors to consider in pricing
• Compare common pricing strategies
• Explain price elasticity and how it can be used to set price
• Explain the use of competitive bidding for B2B pricing
Expert Solution
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Step 1: Introduction
The provided information is a snapshot from a promotional image for SHEIN, an online fashion retailer, showcasing a "Tortilla Blanket" product. While this information doesn't explicitly reveal all aspects of SHEIN's pricing strategy, we can analyze it and discuss various pricing-related concepts in detail.
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Similar questions
- • Identify THREE key Pricing strategies and discuss the importance of understanding customer value perceptions, company costs, and competitor strategies when setting prices. What did you learn about. the factors affecting pricing and products, services, and brands. What did you learn about how companies adjust and change their prices to consider different types of customers and situations, these can just be bullet points or a short narrative. • Pick ONE of these key concepts and summarizes the significance of these in a 1 or 2 paragraph explanation of the strategy. (Including examples if appropriate)arrow_forwardUnder what conditions would a camera manufac-turer adopt a skimming price approach for a newproduct? A penetration approach?arrow_forward
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