Using the factor rating (scaling) approach we studied in class and modified as appropriate, which site do you recommend?  Why?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The local blood donor clinic is considering 3 sites for the location of its new clinic.  It has collected the following information.  Different SME’s (subject matter experts) scored each of the non-economic factors.  So, unfortunately, the scores for the non-economic factors are scaled differently.  The scales are indicated on the table.  The highest score is always the best value.  For each of the Non-economic factors, it is possible to score the maximum for that factor. 

                                

Factor

Factor Weight

Scale

Site A

Site B

Site C

Building Cost

0.3

 

$3.5 million

$5.0 million

$4 million

Non-economic factors

 

 

 

 

 

Road Access

0.2

0-5

4.0

2.5

1.5

Bus Access

0.25

0-4

2.0

3.2

4.0

Safety

0.2

0-3

2.0

1.5

2.5

Site Size

0.05

0-4

3.5

3.0

4.0

 

Using the factor rating (scaling) approach we studied in class and modified as appropriate, which site do you recommend?  Why? 

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