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Use either Hofstede Cultural Dimensions or Trompenaars National Culture Study to compare America and canada
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Solved in 2 steps
- Describe Hofstedes approach to defining national culture.Make a list of three businesses that use regional stereotypes in their business practises.Immigration has had a massive influence on helping shape "American" culture, how does it relate to the Dominant/Co-culture paradigm? Does it further support the pre-existing ways of the Dominant culture or did it lead to changes? How does it compare or measure up to one of the cultural theories (Hofstede, Hall, World Values Survey)?
- How can you interact with individuals with very different beliefs and values? How to use cultural humilty?list some of the demographic Trends of interest to marketers in your country and discuss whether these Trends pose opportunities or threats for marketersChoose what you consider are the two most important culture components from this chart, and argue why you think these are the ones that really impact a person’s cultural literacy. Use real world examples to help make your case.