Understand the elements ofdirect marketing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Understand the elements of
direct marketing

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Step 1 What is Direct marketing

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

 

Example of direct marketing-

Toyota Corolla

Direct marketing is a great opportunity for businesses, if used in the right way, but it is also a good way for agencies to show off their chops. If they put all their creativity to the strategy and use really shocking advertising techniques, the campaign will be long remembered by the public (and attract potential customers). A great example of this is the below video from Toyota. 

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