Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Types of branding with their examples
Expert Solution
Step 1
Brand can be described as a particular name under which a company sells its products or services. The brand of a company is a distinguishable element that helps a company to be recognizable and unique in the market.
Branding can be described as a concept in marketing through which the companies make their products recognizable in the market. Branding can be defined as the process of actively shaping the existence of your products brand in the market.
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