Toyota Motors is trying to assess the performance of two manufacturers that could supply music systems for its vehicles. Using the information in the table below determine which manufacturer Toyota should use and why? Toyota’s decision to choose the supplier is based upon what type of demand? Performance Evaluation of Brands Issues Important weights Manufacture A’s performance Manufacture B’s performance Sound 0.4 5 3 Cost 0.3 2 4 Delivery Time 0.1 2 2 Brand cachet 0.2 5 1 Total 1

Target Mainstays Stackable Bin (Target Retailer Brand) Private Label   What is the evaluation of the private brand quality compared to national brands? Below are a number of changes in private label branding that have occurred.   Discuss each of these changes in relation to the private brand  picked. (Target Mainstays Stackable Bin)  Improved quality Perceived as a value purchase Higher loyalty towards retail outlets and lower loyalty towards specific brands Used to differentiate retail outlets Increased advertising of private brands Increased quality of in-store displays and packaging of private brands

Brands can be owned by any firm in the supply chain, whether manufacturers, wholesalers or retailers. There are two basic brand ownership strategies: manufacturer brand and retailer/store brand. Explain the different between those two brands ownership strategies and give example for each.

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Which of the following stages in the product life cycle is known for high failure rates and little competition?   Question 6 options:   a)  Introduction   b)  Growth   c)  Maturity   d)  Decline

Brand acts as an umbrella for * new products is known as: Combination branding Tiered branding Co-branding Brand extension Red Bull's global messaging strategy revolves around their tagline, "Red Bull gives you wings." It focuses on the idea that their product gives people the "wings" or energy they need to do whatever they want when they want. The of Red Bull is based on Positioning, use Segmentation, behavior Positioning, benefit Segmentation, competition

Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price

List 5 claims that are made in the advertisement for the ultrasonic pest repeller.

37- Remember the bargain signaling theory from in-class exercise? This theory suggests that Group of answer choices retailers can keep on increasing prices as long as prices end in 9, without affecting sales there is strong evidence that sales actually do not go up when prices end in 9 consumers tend to focus on the right digits and round down 9 ending prices consumers perceive prices ending in 9 as especially good deals 38- Which of the following is NOT a benefit of physical retail stores to consumers? Group of answer choices products displayed can be personalized to each shopper enjoy the product right away receive personal service while shopping lower perceived risk of buying 39- Retailers like Walmart are rolling out self-service technologies (SST) such as the Pickup Towers at Walmart. Which of the service characteristics this technology alleviates first and foremost? Group of answer choices perishability indivisibility inseparability heterogeneity 40- An…

What is the purpose of Test Marketing ?