To be effective , the customer guarantee should be A.Less compelling . O b. Trouble-free to invoke. Oc Inconceivable. O d. Not resonating with the customer.

An essential component in the value proposition is __________ Select one: a. All answers are correct b. No answer is correct c. Customer support d. Employee loyalty e. Customer retention

A "decision procedure" for detecting a characteristic is . . .  Select one: a. a procedure requiring an intelligent person to deliver a decision in a finite number of steps b. a mechanical procedure that will answer the question in a possibly-infinite number of steps c. a mechanical procedure that will usually answer the question in a finite number of steps d. a mechanical procedure that will always determine the presence of the characteristic in a finite number of steps e. any procedure that will provide an answer in a finite number of steps

Marketers define a need as the difference between aconsumer's actual state and some ideal or desired state.a. Trueb. False