This is a marketing question related to branding..... Consider a multinational automotive corporation aiming to enter the electric vehicle (EV) market. The company has a long-standing reputation for producing high-performance luxury vehicles but recognizes the need to redefine its brand positioning to resonate with environmentally conscious consumers and adapt to the evolving automotive landscape. Drawing upon principles of brand positioning and market segmentation, analyze the strategic considerations and challenges the automotive corporation may face in repositioning its brand for the Electric Vehicles market.

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.