This is a marketing question related to branding..... Consider a multinational automotive corporation aiming to enter the electric vehicle (EV) market. The company has a long-standing reputation for producing high-performance luxury vehicles but recognizes the need to redefine its brand positioning to resonate with environmentally conscious consumers and adapt to the evolving automotive landscape. Drawing upon principles of brand positioning and market segmentation, analyze the strategic considerations and challenges the automotive corporation may face in repositioning its brand for the Electric Vehicles market.

Brands are recognised by a number of attributes which are known as elements of branding. Branding has five such branding elements. What are they.  Please elaborate each element in detail.

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

Please discuss the interaction between CRM and branding.  How can branding be used to leverage the CRM approach?

We talk about the importance of branding and having a recognizable brand through your products, logos, etc.  How do you make your product or company a household name and readily recognized by everyone regardless of if they have ever used or bought your product?  Please explain in detail.

How   can a brand successfully expand into new markets while maintaining its core brand identity?

When organizations consider a branding strategy, an analysis of existing and desired brand attributes is a useful starting point. Identify the attributes for the brand you selected and construct a brand attribute framework. Propose a brand statement to guide the organization’s branding strategy based upon your framework.

Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development option

Explain how a commoditized product can be differentiated using branding?

“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail