Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces Previous page
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Transcribed Image Text:This concept is used to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. OA. Intangible products OB. Marketspaces OC. Meta Markets OD. Marketplaces Previous page
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