ThinkMed is a producer of medical devices that accepts certain levels of customization in its product. This customization can be performed quickly thanks to nearby suppliers that can supply vital components quickly, so it doesn't have to make from scratch unlike its competitors providing an elegant example of: 1) backward integration. 2) assemble-to-order 3) modular design 4) forward integration

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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ThinkMed is a producer of medical devices that accepts certain levels of customization in its product. This customization can be performed quickly thanks to nearby suppliers that can supply vital components quickly, so it doesn't have to make from scratch unlike its competitors providing an elegant example of: 1) backward integration. 2) assemble-to-order 3) modular design 4) forward integration
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