There are many ways to look for ideas. We are told to read a lot, talk to people, and consider such questions as: What limitations do you think exist in current products and services? What would you like that is not available? Are there other uses for new technology? What are innovative ways to use or to provide existing products? In Australia in 1996, two entrepreneurs founded Aussie Pet Mobile Inc. to bring pet bathing and grooming to busy people’s homes. It is now a top U.S. franchise business. Do you think society changing with likes and dislikes? What groups have unfulfilled needs? What about people’s perceptions? Growing demand for healthy snacks created many business opportunities in the United States, for example.

Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?

In the context of the fashion industry, we have examined in a very cursory some of the costs and benefits of the production of cheap consumer goods such as "fast fashion" The purpose of such an analysis of production is to identify the different types of ethical concerns and responsibility associated with both the production and consumption of these goods. You are to clarify in your view what are the primary ethical concerns, who bears the ethical responsibility, and what actions ought to be taken. Your essay ought to be at least 250 in length.

In the world of marketing technology has been seen as just a means to an end. This article explains that technology is not just a means to an end, but it shapes our society. Showing that most companies in the world today are more focused on their brand and trying to understand the customer rather than using their technology to their advantage as they just hide behind their brand persona. They also failed to recognize the true value of the product that they are selling since they are so focused on their brand and image to customers. Technology is a more powerful tool than most marketers realize they tend to influence how people and act or self-identities and interact with their community. Showing that technology is more of an active force rather than something that is just consumed.   Throughout the article it gave a couple different instances on products that were created that seemed minimal at first but now your average consumer cannot live without it. The two main examples that were…