There are 3 companies given operating in different fields. You have to choose and substantiate possible models for international expansion of the businesses. Let us suggest, the companies are scaling their business up or exporting their goods or services. The companies are: 1. Local European leading cosmetics manufacturer at medium scale products price range. Not Bio or Eco specialized. Annual turnover is 10 million euros. Local market penetration and brand recognition is 90%. MRA 2. Local market research consulting company having a patented statistical method for analysis and segmentation of consumers. CVT 3. Local Higher School of Management having highly qualified academic staff, but missing the positive image inside the country. Define expansion’s: strategy, geography, format, pricing, volumes, budgets.
There are 3 companies given operating in different fields. You have to choose and substantiate possible models for international expansion of the businesses. Let us suggest, the companies are scaling their business up or exporting their goods or services. The companies are: 1. Local European leading cosmetics manufacturer at medium scale products price range. Not Bio or Eco specialized. Annual turnover is 10 million euros. Local market penetration and brand recognition is 90%. MRA 2. Local market research consulting company having a patented statistical method for analysis and segmentation of consumers. CVT 3. Local Higher School of Management having highly qualified academic staff, but missing the positive image inside the country. Define expansion’s: strategy, geography, format, pricing, volumes, budgets.
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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There are 3 companies given operating in different fields.
You have to choose and substantiate possible models for international expansion of the businesses. Let us suggest, the companies are scaling their business up or exporting their goods or services.
The companies are:
1. Local European leading cosmetics manufacturer at medium scale products price range. Not Bio or Eco specialized. Annual turnover is 10 million euros. Local market penetration and brand recognition is 90%. MRA
2. Local market research consulting company having a patented statistical method for analysis and segmentation of consumers. CVT
3. Local Higher School of Management having highly qualified academic staff, but missing the positive image inside the country.
Define expansion’s: strategy, geography, format, pricing, volumes, budgets.
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