The zone of tolerance refers to the area between customers' expectations regarding their desired service and the minimum level of acceptable service. True False STION 45 The potential benefits of brand extension include: It allows the perception of a brand with a quality image to be carried over to the new product. It lowers marketing costs. It can boost sales of the core brand. the firm can spend less on creating brand awareness and associations. all of these.
The zone of tolerance refers to the area between customers' expectations regarding their desired service and the minimum level of acceptable service. True False STION 45 The potential benefits of brand extension include: It allows the perception of a brand with a quality image to be carried over to the new product. It lowers marketing costs. It can boost sales of the core brand. the firm can spend less on creating brand awareness and associations. all of these.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:1. The zone of tolerance refers to the area between
customers' expectations regarding their desired
service and the minimum level of acceptable
service.
True
False
QUESTION 45
1. The potential benefits of brand extension include:
It allows the perception of a brand with a
quality image to be carried over to the
new product.
It lowers marketing costs.
It can boost sales of the core brand.
the firm can spend less on creating brand
awareness and associations.
all of these.
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