The zone of tolerance refers to the area between customers' expectations regarding their desired service and the minimum level of acceptable service. True False STION 45 The potential benefits of brand extension include: It allows the perception of a brand with a quality image to be carried over to the new product. It lowers marketing costs. It can boost sales of the core brand. the firm can spend less on creating brand awareness and associations. all of these.

Tyke's Bikes is a bicycle sales and repair shop in a small city. It sells new and used bikes with a narrow profit margin and does repairs at minimal costs. Frequently, if a child comes into the sh with a broken part or a flat tire, Tyke's makes the repair for free if the child has no money. Tyke's also provides a free one-hour repair class for those who want to learn how to fix their bikes. At local organized bike rides, Tyke's provides free services, asking only for voluntary donations. W theory of corporate social responsibility is Tyke's exhibiting? O The narrow view, or invisible hand theory. The moderate view, or government's hand theory. The hybrid view, or citizen's hand theory. The broad view, or good corporate citizenship..

The dynamic nature of marketing management is reflected in which element of the marketing plan?   The tactics section in the G-STIC portion   The situation overview   The strategy discussion   The control section in the G-STIC portion   The goals section in the G-STIC portion

Price discrimination leads to higher price for all consumer . True or false