Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The term "electronic commerce" refers to the sale of goods and services through the internet. If that's the case, what measures would you take to make it happen?
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- Mention and describe the advantages of electronic commerce?arrow_forwardWhat are the four forms of technology that enable electronic commerce?arrow_forward1. Find a specific example of each of the 5 general electronic commerce categories and explain why they fit into that category. The five general electronic commerce categories are business-to-consumer, business-to-business, transactions and business processes, consumer-to consumer, and business-to-government. I need help with examples and explainations as to why they fit.arrow_forward
- In this discussion, we will examine the essential components of electronic payment systems that enable electronic commerce and mobile commerce.arrow_forwardWhat are some technical benefits a business may get from selling its products on Amazon rather than its own e-commerce website?arrow_forwardWith regard to cellular phone usage, do companies need to be concerned with any legal issues?arrow_forward
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