ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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- Suppose that you are currently charging $10 for your product and selling 10,000 items. Calculate your total revenue. If you increase your price to $11, you estimate that you will sell 8,000 units. Calculate your total revenue. Calculate the price elasticity of demand.arrow_forwardProblem 1: If the marketing department at Starbucks estimates the income elasticity of demand for its coffee to be 2.6, how will the prospect of an economic boom (expected to increase consumers' incomes by 6 percent over the next year) impact the quantity of coffee Starbucks expects to sell?(To answer this question, consider that the income elasticity of demand is simply the percentage change in quantity demanded that results from (i.e., divided by) a percentage change in income.)arrow_forwardThe following graph shows two known points (X and Y) on a demand curve for apples. 10 Y 2 Demand 1 10 20 30 40 50 60 70 80 90 100 0.03 QUANTITY (Thousands of pounds of apples) 0.05 0.63 1.6 According to the midpoint method, the price elasticity of demand for apples between point X and point Y is approximately which suggests that the demand for apples is between points X and Y. PRICE (Dollars per pound)arrow_forward
- The following table displays data about demand for smart phones. Points P Q A 6060 3,0003,000 B 7070 2,8002,800 C 8080 2,6002,600 D 9090 2,4002,400 E 100100 2,2002,200 F 110110 2,0002,000 G 120120 1,8001,800 H 130130 1,6001,600 Step 1 of 2 : Using the midpoint method, calculate the price elasticity of demand from Point F to Point G. If necessary, round all intermediate calculations and your final answer to two decimal places.arrow_forwardRefer to the figure below. If Mallory and Rick are the only two consumers in this market and the price of soda is $0.75 per can, then what will be the market demand for soda each month? Mallory's Demand for Sodal Rick's Demand for Soda Price ($/can) 1.50 1.25 1.00 0.75 0.50 0.25 0 0 10 20 30 40 50 60 70 Quantity (cans of soda/month) rev: 02_01_2018_QC_CS-116371 O 70 50 O 30 O 20 Price ($/can) 1.50 1.25 1.00 0.75 0.50 0.25 0 0 10 20 30 40 50 60 70 Quantity (cans of soda/month)arrow_forwardPractice #6 Francine is a a dental floss tycoon living in Montana. She faces the following demand curve for her product: Price ( in $/unit) Quantity demanded 2.50 1000 2.20 2000 1.90 3000 1.60 4000 1.30 5000 1.00 6000 .70 7000 .40 8000 Francine has been told by her brother, who is currently taking a marketing class, that if she lowers her price by one increment(for example; changing price from .70 to .40, she will capture market share and increase total revenue. All of her advisors within the company have assured Francine that her brother's advice may be correct, BUT the above demand curve will not change. Assume that Francine knows the above demand curve will not change and is also considering her brother's advice. The prices can only change in…arrow_forward
- Define the elasticity of demand and illustrate how it works by giving 2 plausible examples from tourism industry. In addition, briefly answer the following question: Why are elasticities important for strategic decisions even though they are difficult to estimate? Why are elasticities typically not identical for different price and/or income levels?arrow_forwardWhen a certain brand of dog food sells for $20 per bag, 10,000 units are sold; when the price changes to $22, 7000 units are sold. Calculate price elasticity of demand for the dog food, carefully folowing all numeric instructions. Enter only numbers, a decimal point, and/or a negative sign as needed. Round your answer to two decimal places as necessary; if you round on intermediate steps, use four places.arrow_forwardIn order to combat inflation, the Fed will ________ the federal funds rate thereby ________ the quantity of money. a. raise; increase b. lower; increase c. raise; decrease d. lower; decreasearrow_forward
- How would you expect the elasticity of demand for each of the following products to compare with the price elasticity of demand for standard car tires? Explain your answer. a. Snow tires (not necessary, but handy on snowy days) b. School bus tires (purchased with tax dollars on a fixed schedule) c. Bicycle tires (which require a smaller portion of a consumer's income than car tires) d. Tires made by the most reputable company (more of a luxury than a necessity)arrow_forwardA corporation issues a two-year bond with a coupon of $50and a face value of $1,000. A year later, market interest rates have declined to 3%. What is the price of the bond a year after it was issued? Select one: a)$1,000.00 b)$1,025.00 c)$1,019.42 d)$1,038.27arrow_forwardFollowing your review of elasticity, will the elasticity of demand for Nissan sedans increase, decrease, or remain the same when each of the following events occurs? Explain your answer. Other car manufacturers, such as Honda, decide to make and sell sedans. Sedans produced in foreign countries are banned from the European market. Following increased advertisements, Americans believe that sedans are less safe than ordinary passenger cars. In the long run, new sedan models are produced. Jordan usually pays a price between $14 and $20 per kilogram of sugar. His monthly total expenditure on sugar increases as the price decreases. What does this imply about her price elasticity of demand for sugar? Using the table below calculate the cross price elasticity skirts. Are these goods substitute or complement? Briefly explain. Price of Sandals Price of Skirts Quantity demanded of Sandals Quantity demanded of Skirts $5 $4 60 100 $4 $2 80 71arrow_forward
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