ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Product and Price Bundling
Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were t…
Question

The table below contains some revenue and cost data for the Rising Moon T-shirt Company (quantities for packets of a dozen shirts), which is in long-term equilibrium.

a. Complete the blanks in the following table. Round your answers in the "AC" column to 2 decimal places.
 

Quantity Price TR MR TC MC AC
0 / $ /    /  $128  / /
1   70   160    
2   136   190    
3   198   230    
4   256   272    
5   310   315    
6   360   360    
7   406   406    
8   448   453    


b. What is the profit-maximizing price and output for Rising Moon?
   
    Price: $ 


    Output:   

c. At the profit-maximizing output, what are MC and MR?

    MC: $ 


    MR: $ 

d. At the profit-maximizing output, what are AC and AR? Round your AC answer to 2 decimal places.


    AC: $ 


    AR: $ 

e. Given your answers above, what type of market must Rising Moon be operating in?

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