The most likely reason that most large consumer oriented firms use a differentiated/heterogeneous target segmentation strategy is because: Firms that select and sell to only one segment tend to produce more revenue A than firms that sell products to many different segments. If consumer demand suddenly declines, single segment sales revenue is unaffected since firms that concentrate on a single market segment are less likely to suffer from В economic downturns. Manufacturers that offer different brands/ products in the same category (i.e., think car firms and the various models they offer) C gain access to a larger share of the overall market, which tends to increase overall sales revenue. A differentiation/heterogeneous segmentation strategy allows firms to focus on only one segment at a time. D

The inverse demand for a homogeneous-product Stackelburg duopoly is P=24000-5Q. The cost structures for the leader and the follower respectively are CL(QL)=3000QL and CF(QF)=4000QF.   a) What is the followers reaction function?   b) Determine the equilibrium output level for both the leader and the follower.   Leader output:   Follower output:   c) Determine the equilibrium markert price   $   d) Determine the profits of the leader and the follower.   Leader profits: $   Follower profits: $

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Consider a type of product whose market structure is monopolistic competition. In the shift from no trade in this type of product to free trade Multiple Choice a country will export the product only if the world price is higher than the country's no-trade price. the number of varieties or models of this type of product available to consumers will increase. factor prices in a country will change by large amounts If most of the country's trade in this type of product is Intra-Industry trade. the extra demand from foreign buyers for this type of product will increase the product price.

Which of the following is a strategy used by firms in monopolistically competitive industries to convince consumers that their product is better than their rivals' products? Multiple Choice comparative advertising or niche marketing equity marketing comparative advertising niche marketing