The marketing team for an audio equipment company pulled information out of their CRM system and identified the target segment of professional audio studios and sound engineers to receive the company's social media and email campaign that showed its latest high-end mixing board product. The campaign ran for a week and the marketing team then needed to see how effective the various tools had been, who seemed interested, and other data to identify potential customers for this product. Identify all of the ways the CRM system can assist the marketing team with their campaign effectiveness report. The CRM system makes it possible to measure the effectiveness of multichannel campaigns such as email, social media, telephone, direct mail, and search. The CRM system reports overall campaign metrics like lead generation, clicks, likes, revenue, and deals closed. The CRM system makes it possible to monitor in great detail responses, clicks, and participation in calls to action.

The marketing team for an audio equipment company pulled information out of their CRM system and identified the target segment of professional audio studios and sound engineers to receive the company's social media and email campaign that showed its latest high-end mixing board product. The campaign ran for a week and the marketing team then needed to see how effective the various tools had been, who seemed interested, and other data to identify potential customers for this product. Identify all of the ways the CRM system can assist the marketing team with their campaign effectiveness report. The CRM system makes it possible to measure the effectiveness of multichannel campaigns such as email, social media, telephone, direct mail, and search. The CRM system reports overall campaign metrics like lead generation, clicks, likes, revenue, and deals closed. The CRM system makes it possible to monitor in great detail responses, clicks, and participation in calls to action.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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