The marketing message of a successful procedure should always..... Oslightly exaggerate mention patients' names keep expectations high to remove anxiety be truthful

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter14: Quality And Environmental Cost Management
Section: Chapter Questions
Problem 8E: Quality attributes such as performance and aesthetics are important to customers. Performance refers...
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The marketing message of a successful procedure should always..
slightly exaggerate
mention patients' names
keep expectations high to remove anxiety
be truthful
The reputation of excellence directly connected to a facility's name is an
Obranding reaction
O marketing ploy
educational approach.
O advertisement
Transcribed Image Text:0 0 The marketing message of a successful procedure should always.. slightly exaggerate mention patients' names keep expectations high to remove anxiety be truthful The reputation of excellence directly connected to a facility's name is an Obranding reaction O marketing ploy educational approach. O advertisement
C
You are permitted to use patients names and testimonials as long as you...
tell the truth
get a signed release
include pictures
only use on hospital's website
You are permitted to use patients names and testimonials as long as you...................
Otell the truth
get a signed release
include pictures
only use on hospital's website
Transcribed Image Text:C You are permitted to use patients names and testimonials as long as you... tell the truth get a signed release include pictures only use on hospital's website You are permitted to use patients names and testimonials as long as you................... Otell the truth get a signed release include pictures only use on hospital's website
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