ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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### Transcription for Educational Website

---

**2. The Market for a Slice of Pizza in Oakland: A Competitive Analysis**

The market demand for a slice of pizza is represented by the function:

\[ D(p) = 1200 - 200p \]

where \( p \) is the price of a slice of pizza. Each pizza shop operates as an individual firm with the cost function:

\[ C(q) = FC + \frac{1}{2} q^2 \]

Here, \( FC \) represents the fixed cost associated with renting space for selling pizza, and the variable costs reflect the labor costs involved in production and sales.

#### Questions:

**a. Short-Run Production Decision**

In the short-run, define the quantity a pizza shop should produce following the leasing of a retail space for six months. How should production levels adjust according to market price?

**b. Dependency on Fixed Costs**

Explain how your solution to part (a) may be influenced by fixed costs. Provide a brief explanation (maximum two sentences).

**c. Market Supply with Initial Shops**

Given 100 pizza shops in Oakland, derive the market's short-run supply expression for pizza.

**d. Short-Run Equilibrium Analysis**

Determine the short-run equilibrium price and quantity in the Oakland pizza market. Analyze how this equilibrium is affected by \( FC \). Note: The numerical values for quantity are hypothetical.

**e. Profitability of an Individual Firm**

Develop an expression to calculate the short-run profits of an individual pizza shop. Discuss conditions under which profits are positive, negative, or zero, and detail the role of \( FC \) in this context.

**f. Shutdown Decision**

Is there a price below which a firm should cease operation in the short-run? Support your answer using knowledge of the firm's cost structure and explain in three sentences.

---

This transcription provides a clear framework for students or readers to engage with the economic principles of a competitive market through applied questions related to costs, demand, and equilibrium.
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Transcribed Image Text:### Transcription for Educational Website --- **2. The Market for a Slice of Pizza in Oakland: A Competitive Analysis** The market demand for a slice of pizza is represented by the function: \[ D(p) = 1200 - 200p \] where \( p \) is the price of a slice of pizza. Each pizza shop operates as an individual firm with the cost function: \[ C(q) = FC + \frac{1}{2} q^2 \] Here, \( FC \) represents the fixed cost associated with renting space for selling pizza, and the variable costs reflect the labor costs involved in production and sales. #### Questions: **a. Short-Run Production Decision** In the short-run, define the quantity a pizza shop should produce following the leasing of a retail space for six months. How should production levels adjust according to market price? **b. Dependency on Fixed Costs** Explain how your solution to part (a) may be influenced by fixed costs. Provide a brief explanation (maximum two sentences). **c. Market Supply with Initial Shops** Given 100 pizza shops in Oakland, derive the market's short-run supply expression for pizza. **d. Short-Run Equilibrium Analysis** Determine the short-run equilibrium price and quantity in the Oakland pizza market. Analyze how this equilibrium is affected by \( FC \). Note: The numerical values for quantity are hypothetical. **e. Profitability of an Individual Firm** Develop an expression to calculate the short-run profits of an individual pizza shop. Discuss conditions under which profits are positive, negative, or zero, and detail the role of \( FC \) in this context. **f. Shutdown Decision** Is there a price below which a firm should cease operation in the short-run? Support your answer using knowledge of the firm's cost structure and explain in three sentences. --- This transcription provides a clear framework for students or readers to engage with the economic principles of a competitive market through applied questions related to costs, demand, and equilibrium.
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