ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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  1. The Lombard Company produces and sells office-space dehumidifiers to companies that own or rent office space. (Can you provide answer to D ONLY.)

(a)   Lombard’s materials and labor costs for producing the dehumidifiers are $3,000 per unit and the fixed costs of its dehumidifier production plant are $1.85 million.  If Lombard sells a dehumidifier for $5,000 per unit, what is its percent contribution margin?  Show your work.

(b)   If Lombard used revenue-based compensation to pay its sales force, what would be a salesperson’s sales credit for selling 20 dehumidifiers at a price of $4,500?  Show your work.

(c)   If Lombard used the profit-based compensation method described in the course to pay its sales force and sets the dehumidifier’s target price at $5,000 per unit, what would be a salesperson’s sales credit for selling 20 dehumidifiers at a price of $4,500?  Show your work.

(d)   Explain the benefit to Lombard’s management of using the profit-based compensation method of Part (c) over revenue-based compensation for its sales force.

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