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The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars).
The state-of-nature probabilities are P(s1) = .35, P(s2) = .35, and P(s3) = .30.
a. Use a decision tree to recommend a decision.
b. Use EVPI to determine whether Gorman should attempt to obtain a
better estimate of demand.
c. A test market study of the potential demand for the product is expected
to report either a favorable (F) or unfavorable (U) condition. The relevant
conditional probabilities are as follows:
P(F | s1) = .10 | P(U | s1) =.90 |
P(F | s2) = .40 | P(U | s2) =.60 |
P(F | s3) = .60 | P( U | s3) = .40 |
What is the probability that the market research report will be favorable?
d. What is Gorman's optimal decision strategy?
e. What is the
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