
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The founder of TikTok and ByteDance Zhang Yiming is considered a successful entrepreneur.
Discuss in detail the following three characteristics of a successful entrepreneur: having an
entrepreneurial mind-set; being alert to opportunities; and the ability to deal with uncertainty.
Also indicate how entrepreneur Zhang Yiming demonstrates each characteristic?
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- While universities can play a significant role in fostering entrepreneurship among students several factors can limit entrepreneurial behavior and intention among universities as students. Write an assignment discussing and recommending strategies to overcome the limitation to increase use and foster the entrepreneurial behavior and intentions in university students. These limitation includes: Academic work loads and pressure to excel in traditional coursework can leave students without necessary knowledge and intentions in university stydentsarrow_forwardWhy is strategic planning important for entrepreneurs? (1000 words please!)arrow_forwardTopic: Entrepreneurial Opportunity Identification and Development Scenario: John is an infrastructure engineer who worked with the Cisco Systems software company for over 10 years. John is thinking about starting a new business where he will develop computer programs for educational needs. He has always had entrepreneurial tendencies and has gained great success in the past. He is having doubts and have hired you as a consultant to aid in guiding his decision. He understands that the technology market is very competitive but believes that through hard work and dedication he can reap success.arrow_forward
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