Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The founder of TikTok and ByteDance Zhang Yiming is considered a successful entrepreneur.
Discuss in detail the following three characteristics of a successful entrepreneur: having an
entrepreneurial mind-set; being alert to opportunities; and the ability to deal with uncertainty.
Also indicate how entrepreneur Zhang Yiming demonstrates each characteristic?
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