The Founder   1) Even though drive-in restaurants were already popular in America in the 1950’s, they were not as successful as the fast food restaurant owned by the MacDonald brothers. List three reasons for this lack of success.   2) What production techniques did the Mac Donald brothers apply in their business to differentiate themselves from other similar restaurants?   3) Why were the MacDonald brothers reluctant to expand their business?What are the common disadvantages of business expansion?   4) Why did the rich franchise owners fail in their business?   5) What did Ray Kroc want to do to lower the costs? Why did the MacDonald brothers refuse to do it?   6) What did Harry Sonneborn, the financial expert, advise Ray Kroc to do tomake more profit?   7) What happened to the MacDonald brothers at the end of the film? Why?   8) Which adjectives would you use to define: a) Ray Kroc   b) Mac and Dick MacDonald   9) Do you think that Ray Kroc is a good entrepreneur? Justify.   10) In your opinion, what was the mistake the MacDonald brothers made?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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The Founder

 

1) Even though drive-in restaurants were already popular in America in the

1950’s, they were not as successful as the fast food restaurant owned by

the MacDonald brothers. List three reasons for this lack of success.

 

2) What production techniques did the Mac Donald brothers apply in their business to differentiate themselves from other similar restaurants?

 

3) Why were the MacDonald brothers reluctant to expand their business?What are the common disadvantages of business expansion?

 

4) Why did the rich franchise owners fail in their business?

 

5) What did Ray Kroc want to do to lower the costs? Why did the MacDonald brothers refuse to do it?

 

6) What did Harry Sonneborn, the financial expert, advise Ray Kroc to do tomake more profit?

 

7) What happened to the MacDonald brothers at the end of the film? Why?

 

8) Which adjectives would you use to define:

a) Ray Kroc

 

b) Mac and Dick MacDonald

 

9) Do you think that Ray Kroc is a good entrepreneur? Justify.

 

10) In your opinion, what was the mistake the MacDonald brothers made?

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