Essentials Of Business Analytics
1st Edition
ISBN: 9781285187273
Author: Camm, Jeff.
Publisher: Cengage Learning,
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Taking advantage of consumer weaknesses is what the Impulse Shopping Network does best. On-
air hosts peddle each product during a predetermined period of time. During each segment (10
minutes maximum), viewers are enticed to whip out their credit card and order the product shown
before the time runs out. These marketers are so convincing that even the savviest consumer can’t
avoid temptation. Moore Zales, Director of Marketing at Impulse Shopping Network needs to do
some product planning for tomorrow evening’s line-up. She needs to decide how to split the group
of products being offered between an hour of peak and two hours of off-peak airtime in order to
maximize the profits generated for the three-hour line-up. The following is a list of available items,
their wholesale cost, retail price, stock-on-hand, and data on the quantity sold per minute in the
previous week during both peak and off-peak times. Use excel solver please!
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- Note:- • Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. • Answer completely. • You will get up vote for sure.arrow_forwardSome grocery stores are experimenting with a new technology that allows customers toscan items as they shop. Once the customer is done, he or she completes the transaction onlineand never has to stand in the checkout line. On March 11, 2012The Boston Globereported thatModiv Media’s scan-it-yourself technology [is installed] in about 350 Stop & Shopand Giant stores in the United States. Many consumers have embraced the system;Stop & Shop spokeswoman Suzi Robinson said the service handles about one milliontransactions per month. Estimate the number of customers per day per store who use this self-scanning technology"arrow_forwardWhat is a good response to... For this week’s discussion I chose to research and answer question number two. Explain why denial of service attacks are such a danger to online retailers? Denial of Service (DoS) attacks are particularly dangerous for online retailers due to their immediate and serious impact on business operations. In the case of Soap Shop, the three-day vendor website shutdown demonstrates how vulnerable e-tailers are to such disruptions. A DoS attack can incapacitate key operational components, like Soap Shop’s auction-based vendor system, which directly affects their ability to procure products. For a company utilizing a Just-In-Time (JIT) system, where inventory levels are kept minimal to reduce storage costs and increase efficiency, even a short disruption in supply chains can cause significant operational challenges (Jenkins, 2023). Soap Shop’s inability to fill customer orders due to the DoS attack highlights this vulnerability. The financial repercussions of…arrow_forward
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- John is the manager of a small computer sales and support chain. He has stores located throughout the state of California and is in strong competition with all of the major computer providers within that state. John’s company is known for providing quick support and friendly service. In the process of selling goods to customers, John’s company will often offer deals that include free service or low-priced service for the products being purchased. John’s competitors offer the same types of deals to their customers, but because of the small mobile size of John’s company, he is better able to provide quick service to his customers. John is the president of his company and has raised funding through issuing stock. He has not used external loan funding much in the past. John has approximately 50 stores located in California and is in the process of obtaining business locations outside of the state. John’s main goal is to be successful in the computer business because of the quick customer…arrow_forwardJohn is the manager of a small computer sales and support chain. He has stores located throughout the state of California and is in strong competition with all of the major computer providers within that state. John’s company is known for providing quick support and friendly service. In the process of selling goods to customers, John’s company will often offer deals that include free service or low-priced service for the products being purchased. John’s competitors offer the same types of deals to their customers, but because of the small mobile size of John’s company, he is better able to provide quick service to his customers. John is the president of his company and has raised funding through issuing stock. He has not used external loan funding much in the past. John has approximately 50 stores located in California and is in the process of obtaining business locations outside of the state. John’s main goal is to be successful in the computer business because of the quick customer…arrow_forwardThe following is an excerpt from a conversation between the store manager of Wholesome Grocery Stores, Kara Dahl, and Lynn Shutes, president of Wholesome Grocery Stores:Lynn: Kara, I’m concerned about this new scanning system.Kara: What’s the problem?Lynn: Well, how do we know the clerks are ringing up all the merchandise?Kara: That’s one of the strong points about the system. The scanner automatically rings up each item based on its bar code. We update the prices daily, so we’re sure the sale is rung up for the right price.Lynn: That’s not my concern. What keeps a clerk from pretending to scan items and then simply not charging his friends? If his friends were buying 10–15 items, it would be easy for the clerk to pass several items through putting his finger over the bar code or just pass the merchandise through the scanner with the wrong side showing. It would look normal for anyone observing. In the old days, we at least could hear the cash register ringing up each sale.Kara: I see…arrow_forward
- could you help me wth those plzarrow_forwardAccording to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many ofthem use free Wi-Fi when available for faster connections and to reduce data usage charges. Buteven when they don’t log on to Wi-Fi, the device continues to search, giving information on users’locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs onshoppers, knowing where they are and what they are searching for on their phones’ browsers.Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such asAmazon.com and can send an alert to a sales representative. “Heat mapping” identifies trafficpatterns and locations attracting the greatest number of shoppers checking the Internet. This givesretailers an idea of the products most vulnerable to “showrooming”—the practice of shoppersvisiting stores to learn about and try products and later purchasing them for less online.1. What is shopper marketing and how might retailers…arrow_forwardAccording to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many of them use free Wi-Fi when available for faster connections and to reduce data usage charges. But even when they don’t log on to Wi-Fi, the device continues to search, giving information on users’ locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs on shoppers, knowing where they are and what they are searching for on their phones’ browsers. Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such as Amazon.com and can send an alert to a sales representative. “Heat mapping” identifies traffic patterns and locations attracting the greatest number of shoppers checking the Internet. This gives retailers an idea of the products most vulnerable to “showrooming”—the practice of shoppers visiting stores to learn about and try products and later purchasing them for less online.1. What is shopper marketing and how might…arrow_forward
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