Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Suppose that the base market is 300,00 and the reach of activity 1 is 50,000; reach of activity 2 is 100,000; reach of activity 3 is 70,000 and assuming that the overlap is 20.00%. The net awareness attained is ______.
All figures should be round off to 2 decimal places.
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