Suppose that Disney is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes the move will have an NPV of -$45.00 million if you only look at ticket sales in the theater. However, they also believe that the movie will create sales of $84.00 million per year in merchandise. The merchandise sales will decline each year by 26.00% in perpetuity. Let's assume that after-tax operating margin on these sales is 13.00 %, and that Disney has a cost of capital at 8.00%. Let's value this as a perpetuity. The merchandise sales will continue indefinitely, BUT the sales will decrease each year. What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00) Submit Answer format: Currency: Round to: 2 decimal places.

Suppose that Disney is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes the move will have an NPV of -$45.00 million if you only look at ticket sales in the theater. However, they also believe that the movie will create sales of $84.00 million per year in merchandise. The merchandise sales will decline each year by 26.00% in perpetuity. Let's assume that after-tax operating margin on these sales is 13.00 %, and that Disney has a cost of capital at 8.00%. Let's value this as a perpetuity. The merchandise sales will continue indefinitely, BUT the sales will decrease each year. What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00) Submit Answer format: Currency: Round to: 2 decimal places.

Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter15: Decision Analysis

Section: Chapter Questions

Problem 8P: Video Tech is considering marketing one of two new video games for the coming holiday season: Battle...

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