Summarize the major elements of brand equity.

Discuss the four brand development strategies: Brand positioning, Brand name selection, Brand sponsorship, and Brand development.  Give an example for each strategy.

Think about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?

what are the qualities of a good brand name ?