summarize chapter 2 in the book Foundations of Business 7 Edition by william m. pride robert j hughes

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
Section: Chapter Questions
Problem 4LO
Question

summarize chapter 2 in the book Foundations of Business 7 Edition by william m. pride robert j hughes 

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