Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Configurations are the set of organizational design elements that fit together in order to support the intended strategy. But McKinsey 7Ss framework add more elements to fit together to form a self-reinforcing virtuous circle of superior performance of the strategy and the organization. Discuss.
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