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- 7) When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing 8) Power Corporation is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________. A) social marketing B) product line filling C) product line stretching D) internal marketing E) cannibalization 9) Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. When sales starts to pick up in the new markets, the company increases its…What is the primary advantage of a value chain index? O t could be used by suppliers to specify products and processes least harmful to the environment. O It may be used by retailers to compare sustainability performance brands it might stock. O t yields a single score that is simple to use. All of the above.When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing
- What are the ethical issues, as identified with the Markkula Center Framework for Ethical Decision related links, in the strategy of Dollar General Download Dollar Generalas depicted in this article? DG may have "hit a gold mine in rural America," but at what ethical cost? This is not merely your personal opinion but an opinion informed by the detailed and contradictory ethical analysis the Markkula app provides. Between Tuesday and Wednesday (11:59 pm) post your detailed analysis based on Markkula for all to see. Wednesday.-Friday, compare and contrast the work of others in the class, and seek to synthesize overall ethical ideas.When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a: a. market niche strategy. b. process efficiency strategy. c. product differentiation strategy. d. mass customization strategy. All of the following are considered primary activities of a firm except: a. sales and marketing. b. procurement. c. outbound logistics. d. inbound logistics.Cost management has evolved from a focus on measurement to one of identifying those measures thatare critical to the organization’s success. Given this new focus, indicate which one of the followingtypes of cost management systems cost managers are likely to be striving for.a. Basic transaction reporting systemsb. A system that focuses on reliable financial reportsc. A system that tracks key operating data and develops accurate cost informationd. A system in which strategically relevant cost management information is an integral part
- Imagine that the company follows a cost-leadership strategy and has a “no cash refunds” policy inorder to reduce company costs. What kind of plan or rules would you develop for your employees tofollow to deliver consistent customer service if a customer wants a refund?C. When might it be ethical to violate the rules you developed in (b) above in order to deliver the rightresponse to a customer service problem?Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem? Hint: Use SMART GOALIn Class, 10-25 Minutes for Teams Assume you are a sales representative for a firm that sells a variety
- In the current competitive retail business, traditional brick-mortar business model has slowly lost out to e-commerce. When trading is done online, it's important to understand customer buying patterns. In return, the ability to predict this pattern into potential marketing solutions to increase sales and profit. Business owners need to know their customers and understand their needs and behaviors. In current business settings, customers purchasing patterns are recorded within big data. Big data when adequately used serve good and formidable business competitive advantage. To do this, retailers use a technique called market basket analysis. Market basket analysis consists of analyzing large data sets that include purchase history, revealing product groupings, and products that are likely to be purchased together. The simulated case (see table 1) below illustrates a retail purchasing pattern for garments collected over 19 cluster retails. The recorded purchasing combination serves to…1. Online sales are highest for: a. B2B products b. B2C products c. B2B services d. B2C services Explain why other options are incorrect.Which of the center-led enablers could be utilized without expending a great deal ofcorporate P/SM’s resources or requiring additional personnel?