Strategies for proactive demand managementwould not includeO a. offering products or services withcountercyclical demand patterns.O b. using subcontracting to meetunexpected high demand levels.O c.O d.shifting demand into other time periods.partnering with suppliers to reduceinformation distortion along the supplychain.

Proactive demand management is significant to marketing because the demand for the company's goods…

Answered: Strategies for proactive demand…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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