Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
State the marketing objective to be achieved by the marketing plan for year 2022.
Please include your answer with explanation and example (please)
Product : iBasket - Guopeng Liang Guopeng Liang
An objective in plan may include the following aspects
here the example list:
- Task (what is to be accomplished).
- Measurable quantity (how much).
- Time frame (by when).
- multiple objectives:
- Increase sales revenue.
- Reduce costs.
- Achieve branding goals.
- Achieve customer relationship management goals.
- Improve supply chain management.
- Objectives S.M.A.R.T
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