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- State four kinds of terms of sale. Which one do you prefer and why?
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- Look through your local newspaper or any direct mail marketing pieces you can locate. Choose a product or firm and note the prices for different types of products. What do you think the firm’s pricing objectives and strategy are? What types of pricing methods are they utilizing?Discuss the advantages of fixed-price policy on the part of customer and marketer.What are the benefits of the direct selling model? How does this impact the supply chain?