Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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There are major advantages to transferring technical specialists into procurement whereby they can add their expertise to commercial decisions. Would you agree with this? Why?
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- Do you think that a supplier's willingness to enter into e-commerce can directly influence their opportunities to supply medical facilities and what options do they have if the facility has moved to online operations but the supplier has not?arrow_forwardExplain the concept of IT procurement and vendor management. What are the best practices for selecting and managing IT vendors to ensure successful resource acquisition?arrow_forwardhow will the bargaining power of suppliers affect the cost and ease of obtaining the materials necessary to enter the Powersport Industry? Describe the thread of substitute products in the Powesports Industry? Could these possible competing products force your company out of the market? Describe the bargaining power of buyers in the Powersport Industry.arrow_forward
- What enables good contracting and negotiations?arrow_forwardIf there are many competing suppliers in a sector, should a prospective entrant prefer collaboration to competition? What factors should influence its decision?arrow_forwardThe cost of monitoring and evaluating the performance of suppliers can be high. What arguments would you use to justify the expenditure on evaluating performance? What steps might you take to minimise such expenditure? What are the benefits to suppliers in you evaluating their performance?arrow_forward
- Explain what are the advantages of using a supplier? When choosing a supplier what considerations should be considered?arrow_forwardThe local buyer at Integrated Devices did not seem pleased that a corporate team selected the supplier that the local plants must use. Why do firms use corporate commodity teams to select suppliers? How can firms get support from plant personnel for companywide suppliers?arrow_forwardHow can customers really know how well suppliers are meeting contractual obligations without an effective evaluation method to record and assess supply base performance?arrow_forward
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