Answered: specialists into procurement whereby…

specialists into procurement whereby they can add their expertise to commercial decisions. Would you agree with this? Why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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There are major advantages to transferring technical specialists into procurement whereby they can add their expertise to commercial decisions. Would you agree with this? Why?

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