Sorbet Salons divide their national operations between customers who use the services of Sorbet Drybar and customers who use the services of Sorbet Man. Both service providers have the following departments: I. Sales. II. Marketing. III. Distribution. IV. Human resources. Q.3.1 Identify the type of departmentalisation described above. Justify your answer.  Q.3.2 Draw a diagram showing this type of departmentalisation.  Q.3.3 Recommend another type of departmentalisation that you think would work better for Sorbet.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Sorbet Salons divide their national operations between customers who use the services of Sorbet
Drybar and customers who use the services of Sorbet Man. Both service providers have the
following departments:
I. Sales.
II. Marketing.
III. Distribution.
IV. Human resources.
Q.3.1 Identify the type of departmentalisation described above. Justify your answer. 
Q.3.2 Draw a diagram showing this type of departmentalisation. 
Q.3.3 Recommend another type of departmentalisation that you think would work
better for Sorbet.
Q.3.4 Provide two reasons for recommending the structure in Q.3.3 with a suitable justification.

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