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Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.

Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.
Transcribed Image Text:Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.
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