Answered: Skill Level Software Average High None…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

To improve productivity, employers expect employees to use computers and computer software. Typical business applications
include email, word processing, spreadsheets, graphics, and other business application software programs. By improving your
skills in these areas, you can increase your chances not only of being employed but also of being promoted once you are
employed.
Assignment
1. Assess your computer skills by placing a check in the appropriate column in the following table: 2. Describe your self-assessment in a written report. Specify the skills in which you need to become more
proficient, and outline a plan for doing this.

Skill Level
Software
Average High
None
Low
Email
Word
processing
Desktop
publishing
Accounting
Database
management
Graphics
Spreadsheet
Internet
research

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